The Project:
Living DNA offers world-leading ancestry testing and wellbeing services designed to enrich your life and help know yourself better. Living DNA challenged us to review their existing packaging portfolio in order to incorporate a new style swab, whilst reducing cost and plastic content too.
Our Solution:
Our approach was to tackle this brief was to remove all pre-existing ideas about what was or wasn't possible, and not be influenced by how it's always been done. We knew this project was a great opportunity, and so we scoped it with a complete blank canvas. We entirely re-engineered the packaging, opting for a reusable mailer style envelope with striking branded. We recommended printing the returns address on the inside to eliminate the need for a separate plastic returns envelope, whilst also printing instructions on the packaging too to remove the need for another separate leaflet.
Our Results:
A design that complete re-imagined the way Living DNA deliver
Lower tCO2e option through more sustainable, and fewer, items recommended
A solution to deliver significant cost reductions - both from sourcing less and from reduced collation costs
Need help on your next project?
If you've got a project live, or coming up soon, and would like our team to provide some magic and logic, send us a few details and we'll give you a call to talk through what you want to achieve.
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