The Project:
19 Crimes is a brand steeped in history to the core, and when it came to maximising their growing reputation for outstanding wine they chose Staci, following our previous success on campaigns for their original product, to help them provide high impact to tight budget when they launched their new variant 'The Deported'.
Our Solution:
We wanted to help them deliver a new product launch pack that combined both the quality the brand is known and loved for, with their 'rough and ready' tone and feel, matching their brand essence. We loved coming up with a host of ideas to help align brand, objectives, timescale and budget, with chosen items including cork wrapped glass cups, bottle coolers, and limited edition clothing carefully presented in a premium presentation box.
Our Results:
Incredible feedback from brand owner Treasury Wine Estates
Following initial success, packs were rolled out across 9 countries
Fully in house with integrated fulfilment - meaning we were able to utilise residual 19 Crimes tote bags too to create savings, along with collate in house for faster response and greater cost efficiency
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