The Project:
Following significant US success, hard seltzer brand White Claw entered the UK market and were looking for a range of premium on-trade items to support a major brand push.
Our Solution:
To help White Claw maximise their POS investment we conducted a full range and option review, proposing a selection of eye-catching, bespoke items that featured heavy branding throughout. With a unique heritage and tone, we chose to carefully match materials and designs to the identity of the brand, using wooden and natural materials to align to their surf background.
Our Results:
Seamlessly managed a full merchandise range to tight timescales
Provided additional support to brand on-site
Following it's success, White Claw returned to Staci for 2022 range for extended merchandise and POS range
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