The Project:
As part of a relaunch of their premium mixers range, Britvic Soft Drinks wanted to create a high quality, eye catching flagship item to lead this major campaign, whilst managing a tight budget. They wanted something that would stand out, but would be realistic through the supply chain too, offering functional benefits to outlets.
Our Solution:
Our design team presented bespoke designs for a standout bronze pineapple ice bucket, looking super premium, on trend and on brand. Whilst a full bronze product would not only be extremely high cost, it would also present difficulties in being extremely heavy, which would cause problems in logistics and at end outlet. We replaced full bronze with a bronze dipped resin resulting in a lighter product at significantly more competitive cost. We also provided a removable food grade safe ice bucket inner for practical use, making it really easy for customers and therefore increasing loyalty and usage.
Our Results:
Ambitious project delivered in full, on time and on brand
Fully tested for function, brand and legislation
Delivered significantly under budget to initial brief
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